CURF welcomes Marketing Manager

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The Clemson University Research Foundation (CURF) is pleased to announce that Clarissa Williams has joined the CURF team as the new Marketing Manager. Clarissa will be working to help CURF launch new marketing initiatives in an effort to rebrand the Foundation.

Williams comes to CURF with a wealth of knowledge in branding, social media management, website development, and graphic design. Before accepting the Marketing Manager position with CURF, Clarissa was the Training and Communications Coordinator at Clemson University in the Office of Sponsored Programs. While there, Williams redeveloped the office website, managed social media platforms, and coordinated a number of campus-wide events.

Clarissa completed a BA degree in English from Clemson University in 2013 and later received her MS in Marketing, also from Clemson University, in 2017. Through her education and years working in the marketing industry, Clarissa has developed skills that will allow her to successfully adapt to her new role as Marketing Manager at CURF so that she is able to build the CURF brand by increasing engagement and awareness on and offline.

NSF promotes academic industry collaborations

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Collaborations among academic research institutions and industry is being readily stimulated by the National Science Foundation’s GOALI (Grant Opportunities for Academic Liaison with Industry) program. The Grant Opportunities for Academic Liaison with Industry program is a research proposal that aims to provide a stimulus for academia and industrial partnerships, in an effort to improve economic growth and societal impact within the nation. UIDP (University Industry Demonstration Partnership) will present a webinar about NSF’s GOALI program on Wednesday, May 30 from 2:00pm to 3:00pm. Dr. Parkash Balan, Program Director at the National Science Foundation with the Division of Industrial Innovation and Partnerships, will be conducting the webinar. For more information and to register for this event, click here.

Five Tips for Bringing your invention to life

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New or old to the invention process, learning how to take your invention from concept to completion is essential in creating something that is successful in the commercial market. With the millions of new inventions hitting the market every year, it is important to know how to create something that can stand out amongst the crowd. This is where the Clemson University Research Foundation steps in! Check out our top five tips on how to succesfully take your invention from the lab to the market!

1. Do your research and document your ideas & findings

Research often leads to innovative inventions and discoveries. Make sure to document all your findings. Documenting your findings is essential in showcasing how your invention works, it’s benefits, and how it can transform the market it will potentially be entering.

2. Submit an Invention Disclosure and protect your invention

It is important to make sure your innovation is protected through patenting. Patent protection, a common legal protection method, begins with the filing of a patent application with the U.S. Patent and Trademark Office and, when appropriate, foreign patent offices. Getting your invention patented is a necessary step towards getting your concept to the market.

3. Market your invention 

Once your invention is patented, it is time to market it! The Clemson University Research Foundation can help you identity companies that have the expertise, resources and business networks to bring the technology to market.

4. Get your invention licensed 

A license agreement is a contract in which rights to a technology are licensed to a third party, without relinquishing ownership, for financial and other benefits. This agreement may be required when marketing your technology to a specific company.

5. Introduce your invention to the market

After getting your invention licensed, it can now be developed and introduced into the market. During this process, the licensee continues the advancement of technology and makes other business investments to develop the product or service. This is the most important step because it allows the invention to finally be brought to life. While this process may be hard work, the results are more than rewarding!